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IRI Finds Small, Extra-Small and Private Label CPG Manufacturers Gained Market Share in 2020

Channel and Category Shifts Accelerated Ongoing Consumer Transition

CHICAGO–(BUSINESS WIRE)–New research from IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, found that small and extra-small CPG manufacturers’ and retailers’ own brands gained U.S. market share over larger players during 2020. Of the CPG industry’s $933 billion of total U.S. sales in measured channels in 2020, large manufacturers collectively lost 1.3 share points, or $12.1 billion in sales, to smaller players due to channel shifts, supply constraints and category shifts.

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Reflections On Bias: Koia’s Female Founder – And Only Black Employee – Has A Recipe For Change

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Racial Disparities in Food Advertising in the
U.S.

Jung-Sook Lee, Ph.D.
Department of Mass Communication and Communication Studies
Towson University, Towson, MD 21252
jslee@towson.edu

Abstract
The prevalence of obesity in the U.S. is one of the highest in the world, and it is especially high among
African Americans. Ethnic targeting in food advertising has been criticized for perpetuating unhealthy diet among
African Americans in the U.S.Based on social learning theory, this study investigates racial disparities in magazine
food advertisements. A content analysis of 680 food advertisements was conducted from 2008 and 2011 issues of
Ebony, Essence, both of which target African Americans,and Peoplewhich targets general consumers. Comparisons
are made in the 13 food categories,57 product types,and 199 brands advertised. First, unhealthy food
categories(e.g., alcoholic beverages, fast food restaurants) continue to be disproportionately advertised in Ebony and
Essence. Second, healthier product types(e.g., sugar-free beverages)are morefrequently offered in People than they
are in Ebony and Essence in several food categories, but the overall results are inconclusive. Third, significantly
fewer brands are advertised in Ebony and Essence than in People, and the dominant food brands in Ebony and
Essence are concentrated in the categories of alcoholic beverages, fast food restaurants, non-alcoholic beverages,
and meat. These results raisethe concern that unhealthy foods continue to be excessively advertised to African
Americans as the demand forunhealthy foods declines among the general population. The findings regarding product
types and number of brands also bear a resemblance to the history of distorted ethnic targeting

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New book explores the mind-blowingly diverse world of Black food in America

Addie Broyles

Austin 360
February 8, 2021

To fully understand the complexity of Blackness, a good place to start is food, Marcus Samuelsson says.

The Ethiopian-born, Sweden-raised, Harlem-based chef has teamed up with co-writer Osayi Endolyn and a pair of recipe developers, Yewande Komolafe and Tamie Cook, to publish “The Rise: Black Cooks and the Soul of American Food.” 

The book profiles dozens of culinary professionals who are shaping the future of Black food in America, including Tavel Bristol-Joseph, the award-winning chef behind Emmer & Rye, Hestia, Kalimotxo and TLV in Austin.

 

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